Writing an effective press release http://www.whitelabelglobal.com/blog/item/you-know-what-i-dont-want-to-be-your-...
Writing an effective press release
http://www.whitelabelglobal.com/blog/item/you-know-what-i-dont-want-to-be-your-clients-kibble
Article worth reading before writing a press release.
"A story? Really? Is it?"